Train the Trainer in Selling and Buying styles

During research on 300 000 sales people and how they did their sales presentations we found six different styles or cluster of behaviours. Presenting this research we got a professor in procurement that have written books about six buying styles based on his experience but no large statistics behind him. We had that and together a test developed called the SSPA that measure an individuals selling style and how well trained the person is in that style. We also measure how easy a person can adapt new styles.

This workshop is a two day workshop to learn how to interpret the test, create exercises from it, use it to find wrong thinking in development processes and training in the sales organizations.