About Confident Approach
FSA – Full Spectrum Advocacy is our most widely used test with an extremely strong correlation to predict sales people´s future performance. The test is a development of one of the world’s best-selling tests to predict salespeople’ performance SPQ Gold and is based on the development of the sales role in recent years.
Our key areas
Confident Approach is a consulting business service provider that is primarily focused on helping companies improve their sales productivity. Within that focus, we have specialized in two key areas:
Research of psychological barriers
Precise research of psychological barriers that can be identified at some stage of sales prospecting or business development process, experienced by many sales people and professionals in contact dependent situations.
Behavioral change programs
Initiating behavioral change programs which can quickly and effectively eliminate those barriers once they have been properly diagnosed.
Proven tools and tactics for maximizing revenue
“Since 2008 we have a Sales Call Reluctance concept as a part of programme for consultants and managers. The greatest gain within this programme is improved accountability at the individual level, improved time management, common language and most importantly in creating the culture without excuses.”
– Agneta Lofgren, HR manager – Randstad Sweden
Our applications and methods are used in many industries and settings, including banking, mortgage banking, telecommunications, software development, computer manufacturing, pharmaceutical sales, insurance, automobile sales, real estate, capital investments, agriculture, consulting, human resources, psychological counseling, and many other areas.
Predict sales success with 73% accuracy
We are proud that we have succeeded to help our clients predict high and low sales producers with up to 73% accuracy.
If your company’s objective is to increase revenue and reach the level of prosper growth, perhaps your starting point should be possibility to increase the number of contacts achieved by your sales department.
Overcome call reluctance with our expert training
We believe that prospecting comes first. Without the ability to comfortably, consistently establish contact with prospective customers, things like personality, selling style, and work ethic are like a genie trapped inside its bottle. They represent unmet potential and unfulfilled wishes.
Our company can offer you proper assessment tools and unique world training programs specifically designed to identify and effectively overcome psychological barriers due to sales call reluctance.
Our team
Christer B Jansson
Christer B Jansson is a founder and CEO of Confident Approach. He is also a founder of the Call Reluctance Institute of Europe 2011, Belbin Svenska AB 1991 and Belbin Malta 2011. Christer B Jansson has a background as a sales manager, marketing manager and since 1989 as a consultant in the area of leadership, sales and team development. Since 1997, Christer B Jansson has been lecturing Belbin Team Role theory in the department of Psychology at Stockholm University. He is committed with helping large organisations improve their sales productivity.
Inger Melkersson
Inger Melkersson is a co-founder of Confident Approach. She has an MBA in Business Administration. She is an accredited trainer in Belbin Team Role theory and has trained more than 300 consultants and trainers in Europe. Inger is the Managing Director of Belbin Malta and has a background as a marketing manager and consultant in Sweden’s largest consulting group Mercuri International.
Vladimir Djordjevic
Vladimir Djordjevic is a Business Development Manager and Consultant at Confident Approach, in charge for developing new markets in Europe, developing and implementing marketing and sales strategies and developing relationships with target organizations for business development. He holds an MBA degree and he is passionate to help companies develop/improve their sales and business development productivity. Prior to his involvement with Confident Approach he has worked as an Independent Marketing Consultant. He is accredited as a Belbin Team Role Associate, advanced user of SPQ Gold Assessment and Selling Style Profile Analysis and accredited to instruct “The Fear Free Prospecting and Self Promotion Workshop”.
