A completely customized solution with increased activity and decreased barriers

We help sales managers and their salespeople to close more deals, increase productivity and closing rate by rising activity and lowering reluctance
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Our services

Solutions for Salespeople

Sales Call Reluctance is a common challenge for salespeople, where fear or anxiety around making calls hinders performance. Overcoming this reluctance is crucial for success. By addressing the psychological barriers and building confidence, sales professionals can boost their productivity, connect with more prospects, and ultimately close more deals. Recognizing and conquering Sales Call Reluctance helps you unlock your full potential and drive consistent results.

Solutions for Salesmanagers

As a sales manager, understanding and addressing Sales Call Reluctance within your team is key to improving overall performance. By identifying this hesitation and providing the right coaching and support, you can help your salespeople overcome their fears, boost their confidence, and enhance productivity. Managing Sales Call Reluctance enables you to cultivate a high-performing team that consistently meets targets and maximizes revenue.

Solutions for Recruiters

As a recruiter of salespeople, recognizing Sales Call Reluctance is vital for identifying candidates who may struggle in high-pressure sales roles. By understanding this challenge, you can screen for resilience and confidence in candidates, ensuring you hire individuals capable of overcoming call-related fears. Additionally, knowing how to address Sales Call Reluctance equips you to better prepare candidates for long-term success in their sales careers.
Confident Approach provides completely new tools and methods how to activate sales organizations for new and experienced sales managers, trainers, psychologist, HR managers, CEO’s based on more than 40 years of research and implementation.
Contact us

Our solutions

Solutions for Salespeople

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Solutions for Sales Managers

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Solutions for Recruiters

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Solutions for CEO´s and MD`s

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Our services

Learn more about each of the services we offer to you as a client.

Accreditation

Become accredited user of our concepts

Assessment

The key to effective sales

Development

From prospecting to closing

Selection

Get a second opinion

Speaking

Leadership and sales insights

Training

Tailor-Made Workshops

About us

Boosting sales productivity and reducing recruitment & training costs

Confident Approach is a consulting business service provider that is primarily focused on helping companies improve their sales productivity. We use the best tools, tactics and methods to provide our customers with a confirmed path to find more prospects and produce more revenue.

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Client Testimonials

With 2 million assessments sold and 300+ consultants accredited, our clients include some of the top CEOs and independent sales consultants.

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"Christer is a very outgoing and gregarious person. He easily connects with people. His subject matter knowledge is exceptional and he is readily able to translate this into practical advice tailored to individual needs. He also clear as to when it would be better to refer out rather than try to be a jack-of-all trades. I can highly recommend his workshops and would have no hesitation in working with him in the future."
Erwin Hohn
Erwin Hohn
Director of Institute IPA
“The Sales Call Reluctance significantly affects the success of sales people. When recruiting people on behalf of our customers, we use the SPQ GOLD test as a tool to contribute to the whole picture. In particular, we use it when in-depth interviews are conducted and it helps us to access and discover behavioral dimension that we would not have been aware of otherwise.”
Goran Fryklund
Goran Fryklund
CEO - Made for sales
“We are confident in the unique advantage of the SPQ GOLD assessment to quickly identify candidate’s ability to prospect, to reveal how fast a candidate will reach the desired level of performance and determine the needed investment in training. The information we obtain is accurate, relevant and unique. Thanks to the SPQ GOLD, during recruitment process, our ability to find high performers is much sharper.”
Harry Rubino
Harry Rubino
CEO & owner - Rubino rekrytering AB
“Since 2008 we have a Sales Call Reluctance concept as a part of programme for consultants and managers. The greatest gain within this programme is improved accountability at the individual level, improved time management, common language and most importantly in creating the culture without excuses.”
Agneta Lofgren
Agneta Lofgren
HR manager - Randstad Sweden

News and Articles

How can a day look like for a salesperson with Sales Call Reluctance.

Origins of Sales Call Reluctance

What is Sales Call Reluctance?

See all articles

Confident Approach resources

Our library of resources are here to help you reach your full potential in the world of sales and prospecting. Whether you’re looking for a deep-dive into our case studies or informative podcasts, there’s a lot of valuable information at your fingertips.

Case Studies

Boost company productivity

Videos

Learn from distance

Glossary

Sales terms explained

Podcasts

Learn more about sales

News & Articles

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Short and focused webinars

We help sales managers and their salespeople to close more deals, increase productivity and closing rate

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