Influence of SPQ Gold in Sales Selection

A Study of the Influence of SPQ Gold in the Sales Selection Process of a Direct Marketing and Advertising Firm

The purpose of this study is to review the impact SPQ Gold testing has had on the sales selection process in a direct advertising firm.  This firm utilises percentage of annual sales quote achieved as a metric of sales productivity.  Based on this criterion data, sales personnel are classified as above average, average, or below average producers.

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